Since the London-based label launched in 2005 it has gained a unique and cult international following. The Omani-born designer Amr (pronounced 'Armour') counts Juliette Lewis, Claudia Schiffer and Tom Ford among his fans. With glamorous eveningwear as the direction, Bodyamr's signature pieces include alluring draped gowns and lavish body-con dresses. With a nod to Madame Grès and a definite 80s influence, Amr's fabulous creations include gorgeous draped, silk-jersey dresses and jumpsuits which fluidly follow the contours of the body.