Launched in Sydney in 2006 by designer Sam Elsom, hot Australian jeans line, Elsom, goes way beyond basic denim. Having trained at Central Saint Martins, the designer employs traditional tailoring techniques and sources sustainable fabrics and organic cottons for his soon-to-be-cult creations. Taking inspiration from art, the collection is focused mainly on color. Described by Elsom as 'fresh and fun', his skinny-cut pants in eye-popping hues like pistachio and red are sure to add a bright jolt to your off-duty wardrobe. Fashion-forward Kate Moss obviously agrees - she has already snapped up a pair.

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