Denim has come a long way from its utilitarian, work wear roots and nowhere is this more apparent than in Goldsign’s superfine, luxurious, hand-stitched jeans. As the man behind jeans giants Diesel and Replay, LA based designer Adriano Goldschmeid has clocked up 35 years experience in the denim industry, and it shows. His year-old label Goldsign’s delightfully soft and flattering jeans and cute cotton tees create a fabulous off duty look for indigo girls.