In the world of designer denim it takes a lot for a pair of jeans to impress us. Embellishment, rips and embroidered pockets all vie for our attention, which is what makes J Brand so refreshing. Their fashion-forward designs, quickly snapped up by fashion icons from Anna Wintour to Kate Moss, are stylishly understated. Created by industry veteran Jeff Rudes and former stylist Susie Crippen, J Brand launched in 2005 and has since become a fashion favorite.