The man behind this delectable line is Paris-based Jonathan Riss. The label's name 'Jay Ahr' comes from the phonetic pronunciation of his initials. Known for his exquisite wedding and evening gowns, Riss' collections are all about dresses: "A new one for every day", explains the Belgian designer. Inspired by rock chicks such as Anita Pallenberg and Bianca Jagger, the line comprises of hand-made show-stopping dresses that can be worn with the "ease of a tee".