When Linda Farrow asked her optician husband to help create a range of sunglasses, the resulting label, which was responsible for Yoko Ono's trademark shades, became a 1970s phenomenon. In 2003, Farrow's son Simon Jablon revived the brand after discovering a back catalogue of over 2000 vintage styles in the family's Islington warehouse. Collaborations with Luella, Sophia Kokosalaki and Dries Van Noten followed; as well as a host of stylish fans including Kate Moss, Nicole Richie and Sienna Miller.