Lingerie queen Damaris Evans started her eponymous label from her kitchen table in 2001 and her coquettish creations have totally seduced the fashion set. Damaris launched her second line Mimi Holliday by Damaris in 2003, and whilst she incorporates the silk chiffon, lace and ribbon trims, which have become her signature, the pieces are practical enough for everyday wear. The 1950s-inspired polka-dot chiffon sets and signature bow knickers are the essential foundations to any stylish girl's wardrobe.

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