After a long and frustrating quest to find the perfect pair of jeans, stylist Lucy Pinter and photographer and illustrator Flora Evans decided to set up their own denim line, Superfine, in 2003. The cool London label focuses on spray-on skinny jeans and fashionable Brits Kate Moss and Sienna Miller were quick to recognize their chic. This season, choose from the slim leg and shape-enhancing high-waisted jeans.