This easy-chic handbag label was founded in 2006 by French fashion editor Tamara Taichman and leather-goods executive Nicolas Berdugo in 2006, after Taichman's frustrated search for a bag that was "both fashionable and convenient". Having toted around her new creation at Paris Fashion Week to great success, Tila March was born and it was this prototype - a leather-trimmed canvas bag (with an expandable panel to fit all of your essentials) called the "Zelig" that has become the label's signature and handbag junkies can't get enough of this carry-everywhere tote.