annoying personality than no personality at all.
JJ: Is that something you look for when you're casting models for your shoots today?
GC: I'm always looking for somebody who has personality, but there are not many of them who really make it and stay. One is Natalia Vodianova, who I work with over and over again because she's gorgeous, she's smart and you know she's had a life. You look at her face and it's not just blank. She gets into

the role, and that's kind of essential. I don't just want a clothes horse.
JJ: What do you think of the power that models wield today?
GC: Everything is geared towards celebrity now and if you want to have a perfume or whatever, it's all there for the taking. Even if you were a famous model [in the '60s] you weren't recognised in public. Jean Shrimpton could slink around – maybe Twiggy couldn't, that was the beginning of it. You wouldn't recognise Jean walking down the street because she wasn't like, "Here I am, Jean Shrimpton, don't you recognise me?" She did the reverse. She didn't go into a restaurant and have everyone fawn all over her, she was just a normal, regular person. But today there are girls like Natalia and Karlie Kloss who channel their fame towards charity – it's really admirable.
JJ: Where do you look for inspiration?
GC: Everywhere. Notably from books and films, but also from the runway – that's the starting point every season. You look at all the collections and something clicks. You suddenly start seeing a lot of pieces inspired by the 1920s, for instance, and then everything