Alexa
Chung, 29

Some fashion icons are made. Some are born. Chung, with her unwavering individuality, is a shining example of the latter. The TV presenter and model certainly has no need for stylists. "I like to put my own look together because it looks more authentic that way," she says. "And I don't trust anybody else's taste." Winning the British Style Icon statuette for the third consecutive year at the 2012 British Fashion Awards confirms her credentials.