How did your work with Marc Jacobs come about?

Marc said to me, “Kim Gordon from Sonic Youth is wearing my dress. Could you photograph her onstage in the dress and that could be the campaign?”

What is he like to work with?

He has always encouraged me to trust my own instincts and be brave.

Why do you think your anti–glamorous style resonates with high–fashion houses?

I think I do glamorous my way. It isn´t the slick glamour you normally see, but there is a fairy tale to my work. I help companies connect with real people.

Is fashion all about youth?

I try to represent everyone. I´ve shot Charlotte Rampling and Cindy Sherman who are older women. You don´t see that very often.

How do you come up with a campaign?

It´s very organic. With Marc, we have an idea of who we like. Using Victoria Beckham came immediately to us.

What was she like?

She has a great sense of humour. It was important to laugh with, not at, her.

Your biggest challenge?

Being proud enough to put my name at the bottom of each image.

Juergen Teller: Woo runs January 23 – March 17, ica.org.uk

exhibition...

JUERGEN
TELLER

The photographer brings his candid images to London´s ICA in a new exhibition