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  • Being an LA power agent may mean spending time with Johnny Depp and Orlando Bloom, but the secret to success, ROBIN BAUM tells CELIA WALDEN, is never allowing yourself to be star-struck

    Photographs by ROBERT NETHERY

    Some years ago, Robin Baum flew into Tokyo on a press tour for her long-time client, Orlando Bloom, to find a group of fans waiting. Nothing unusual there. “Only Orlando wasn't even with me,” she laughs. “But to them, we – me and his manager – were an extension of him. It was so sweet. I mean, I'm nobody.”

    The entertainment industry would dispute that. But for one of Hollywood's 20 most powerful publicists – a woman so influential she is name-checked in Oscar acceptance speeches – 48-year-old

    Vest by Roberto Cavalli; pants by Saint Laurent by Hedi Slimane; shoes by Jimmy Choo; jewelry, Robin's own

    STYLE RÉSUMÉ

    NAME: Robin Baum

    PROFESSION: Publicist

    MY STYLE: Jeans, T-shirt
    and a blazer

    MY GO-TO LABELS: Stella McCartney, Gucci, Dolce & Gabbana handbags, Jennifer Meyer jewelry and Calvin Klein dresses

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