The shoots themselves have changed drastically, says Crawford. "The good thing about back then was that no one had cell phones, so you would actually sit and have lunch together. You'd arrive, you'd listen to [art dealer] Tony [Shafrazi] tell Patrick [Demarchelier] about some Basquiat and you would learn something, get an education. Now everyone's just doing their email."
Of course, it's not just cell phones and moodboards on iPads that signifies a shift – today's world of digital photography is a different beast to the era of shooting on film. "Before, it was the photographer looking through the lens and he would say, 'OK, we've got it'. Now, oh my gosh, even the caterer is walking by [the
monitor]. The young girls won't really know, but the set used to be like a little stage and everyone was looking at the stage and you were performing. Now everyone, including the photographer sometimes, is looking at the monitor and you have to be there by yourself."
It is surprising, given this incredible frame of reference and knowledge, that Crawford does not consider herself 'fashion'. "I'm not like Kate Moss or someone who has incredible style," she insists. But when it comes to the 'Cindy look', she knows exactly how to define it. "A 'supermodel day' is heels, skinny jeans, those things… I wouldn't show up for an autograph signing with a chignon, because my fans want Cindy Crawford, they want the hair. For events, I feel most comfortable in Versace, Cavalli, sometimes Pucci, or I like trying a new designer, like Preen, Alexander Wang – those tend to fit me because I have boobs. We had a Victoria Beckham dress on the shoot and I was a little scared that I would only be able to get it over my toe, but actually it