When it comes to a less than polished ponytail, the rules are simple: keep it low and loose for a worn-in feel. The good news is the longer you wear it the better it will look – perfect for low-key festival maintenance. "Don't even think about using a brush to create this style," says Hersheson. "It needs that relaxed, homespun edge that only your fingers can give."
get the look
Begin by working a setting cream, such as Leonor Greyl Styling Cream, through damp hair for long-lasting hold and texture.
Using your fingers, pull hair back and into a ponytail that sits at the base of your head. Massage hair around the band to loosen everything up.
Spray a hairspray, such as John Frieda Luxurious Volume Thickening Hairspray, on to your fingers and coax out strands of hair around the face for a soft finish.
The Festival Fringe
Moss' previous flirtation with a blunt fringe was the ultimate homage to the rock'n'roll icon who is Debbie Harry – and the secret lies in getting the weight and length just right. Keep the fringe heavy to graze your lashes for the perfect amount of stage-ready attitude.
get the look
Mist a texture spray through damp hair. Hersheson advises using seawater ("It's the best texturizer there is," he says), but Oribe Après Beach Wave And Shine Spray is a great alternative.
"Work dry shampoo, [try Redken Powder Refresh], through the roots to give guts and grip to your hair," advises Redken creative consultant Guido Palau, who has worked with Moss for over 15 years.
Consider your color. Natural and sun-kissed are the buzzwords here so try balyage. Non-blondes can work the look, too: ask for subtle highlights through mid-lengths and keep the tips lighter than the rest.credits
Photographs: Rex Features; Getty Images