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  • The Chloé Pre-Fall 2013 collection delivers timeless white shirts, cropped pants and A-line skirts, designed to complement both your summer and fall closet with its signature carefree attitude

    silk blouses and fluid, floral-print dresses. "I always return to the idea that nothing should ever feel too dressed-up or restricted," says Waight Keller. "Fundamentally, Chloé is a low-key daywear brand with an element of evening thrown into the mix."


    Now in her third year at the helm of the house as creative director, the Paris-based 42-year-old mother of three (to twin daughters Amelia and Charlotte, 10, and baby boy, Harrison, two,) embodies the Chloé woman. She understands the need for chic, multitasking clothes that can be worn around the clock, from school runs to dinner dates, and addresses it by giving the label's pretty signature aesthetic a cool, tomboy edge. Now you'll find Chloé's ladylike silk blouse offset with slick tuxedo pants, and the romantic dress anchored with a sharply tailored blazer. "It is about creating the perfect balance of feminine and masculine, that looks forwards but still captures the carefree Chloé spirit," she says.

    “I always RETURN to the IDEA that nothing should ever FEEL too dressed-up or restricted”

    The British-born designer's success might be attributed to more than 20 years' experience at a string of global fashion houses. After graduating with a master's degree in Fashion Knitwear at London's prestigious Royal College of Art in 1990, she was whisked off to New York by Calvin Klein, where she mastered the art of strict minimalism at the height of its

    influence. Next came a four-year tenure at Ralph Lauren, where Waight Keller honed her tailoring skills as senior designer on the launch of menswear line, Purple Label. Then, in 2000, she joined Tom Ford at the high-octane world of Gucci, where sleek, sexed-up evening gowns were the order of the day. In 2005, the historic British label Pringle of Scotland

    came calling and, as creative director, she was responsible for giving its classic, heritage knitwear a modern makeover that would appeal to a younger, more directional customer.

    This season, as Waight Keller continues on her mission to give Chloé an ultra-desirable touch of boyish charm, it should come as little surprise that the starting

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