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  • point for her highly anticipated Pre-Fall collection was a vintage guitar book. "I loved its eclectic '60s palette. The baby-blue against cream, pink and brown created a cool English vibe," she explains. "Which in turn led me to explore the idea of '60s guitar girls and their androgynous style – the contrast of a tailored silhouette against a feminine softness fascinated me."

    The diverse lineup offers a slew of investment-ready pieces that

    “Pre-Fall delivers TIMELESS staples that anchor the main collection. It’s the BEST time to buy investments”

    speak to both your inner dandy and closet romantic. Cue pleated pin-tuck chiffon blouses, jacquard drop-waist shifts, pocketed A-line skirts and cropped cotton pants. "It was very important to me that these looks had a trans-seasonal versatility and could be worn

    from summer to winter, with the addition of pieces from the imminent fall collection," she
    adds.


    With a greater volume of looks, accessories and shoes than ever before, the newly expanded Pre-Fall line is an indication of both Waight Keller's savvy, commercial influence on the brand and her belief in the value of the women-friendly in-between season. "Pre-Fall should deliver timeless staples that anchor the main collection," she explains. "It's the best time to buy investment pieces because the main collections consist of more challenging cuts. Think of the 'pre' pieces as building blocks." Indeed, the elevated basics she describes play a huge role in her own understated signature look, which she jokes, verges on "being uniform". "I usually wear a fluid, crepe de chine blouse, the pant of the season – I've fallen back in love with our SS13 side-stripe pant – and some classic leather flats. Simple."

    Add her immaculate style to an endless list of achievements (including a love of travel and photography) and it seems that she fulfils that aspirational ideal of the independent-spirited woman who 'has it all'. Her secret to a harmonious work/life balance? "I have a nanny who is wonderful.

    And I'm decisive about work. When I'm in the studio, I concentrate, and when I'm home, it's 100 percent their time. Although, I don't always obey the rules, if you do that, you miss all the fun!"

    CLARE's go-to pieces

    "PERFECT PARTY attire is a ruffle-neck blouse."

    "MY STYLE SAVIOR is a pair of boyish, crop pants."

    "ADD GOLD jewelry to a luxe T-shirt to make it evening-ready."

    The Edit
    credits

    Art Director: Jon Wetherell. Makeup: William Bartel at Artlist

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