• The Go-to
    Designer:

    Erdem

    Who: Erdem Moralioglu, famed for his highly feminine aesthetic with a distinctly modern feel.

    Why now: The label has shrugged off any associations with primness in favor of desirable, ultra-modern florals and structured silhouettes.

    Hot pieces: Neon pencil skirts, oversized flower-print T-shirts and wear-anywhere ditsy-print shifts.

    The designer’s take: “I was inspired by director Nagisa Oshima and his saturation of color in his 1965 film, Pleasures of the Flesh.”

    ESSENTIAL PICKS

    DARLING BUDS

    Erdem’s Pre-Fall collection combines pretty florals with a tougher color palette

    The Edit
    Credits

    Words: Kay Barron

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