Who: Erdem Moralioglu, famed for his highly feminine aesthetic with a distinctly modern feel.
Why now: The label has shrugged off any associations with primness in favor of desirable, ultra-modern florals and structured silhouettes.
Hot pieces: Neon pencil skirts, oversized flower-print T-shirts and wear-anywhere ditsy-print shifts.
The designer’s take: “I was inspired by director Nagisa Oshima and his saturation of color in his 1965 film, Pleasures of the Flesh.”
Erdem’s Pre-Fall collection combines pretty florals with a tougher color paletteCredits
Words: Kay Barron