- The sustainable-fashion pioneer and green-carpet habitué talks to her initiative co-founder, eco journalist LUCY SIEGLE, about her new capsule collection, showcased in this issue by EMMA WATSON
Photographs by PHILIP SINDEN
Livia Firth is having a moment. Specifically, a fashion moment. As one of the most high-profile movers in sustainable fashion, Firth is on a mission to make it the sexiest style proposition around, forever.
This is the latest phase of Firth’s Green Carpet Challenge (GCC), the initiative she and I began four years ago with the idea of garnering proper attention for sustainable style. “Matching aesthetics to ethics”, as the west London-based Italian says. Her first moves were to quietly commission self-described “eco designers” to make pieces for her to wear, as she
NAME: Livia Firth
PROFESSION: Creative Director, Eco-Age; eco entrepreneur
MY FAVORITE SHOES: Roger Vivier for the red carpet
MY GO-TO LABELS ARE: Stella McCartney, Dolce & Gabbana, Erdem, Stewart & Brown
MY FAIL-SAFE PIECE IS: The organic wool LBD I made for my first range of Livia Firth Designs. It’s just the right side of bad girl!
Jacket and pants by Stella McCartney; pumps by Gianvito Rossi; necklace and bracelet throughout Livia's own