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  • The sustainable-fashion pioneer and green-carpet habitué talks to her initiative co-founder, eco journalist LUCY SIEGLE, about her new capsule collection, showcased in this issue by EMMA WATSON

    Photographs by PHILIP SINDEN

    Livia Firth is having a moment. Specifically, a fashion moment. As one of the most high-profile movers in sustainable fashion, Firth is on a mission to make it the sexiest style proposition around, forever.

    This is the latest phase of Firth’s Green Carpet Challenge (GCC), the initiative she and I began four years ago with the idea of garnering proper attention for sustainable style. “Matching aesthetics to ethics”, as the west London-based Italian says. Her first moves were to quietly commission self-described “eco designers” to make pieces for her to wear, as she

    STYLE RÉSUMÉ

    NAME: Livia Firth

    PROFESSION: Creative Director, Eco-Age; eco entrepreneur

    MY FAVORITE SHOES: Roger Vivier for the red carpet

    MY GO-TO LABELS ARE: Stella McCartney, Dolce & Gabbana, Erdem, Stewart & Brown

    MY FAIL-SAFE PIECE IS: The organic wool LBD I made for my first range of Livia Firth Designs. It’s just the right side of bad girl!

    Jacket and pants by Stella McCartney; pumps by Gianvito Rossi; necklace and bracelet throughout Livia's own

    The Edit
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