accompanied her husband, Colin Firth, during the international awards seasons as he scooped up a Best Actor Bafta for Tom Ford’s debut film A Single Man in 2010, plus another Bafta and an Oscar for The King’s Speech in 2011. Then the project began in earnest: she teamed up with some of the biggest designers on the planet, from Armani to Stella McCartney, to give A-listers the chance to walk the green talk.
“There was Cameron Diaz in Stella McCartney at the Met Ball,” Firth muses, spinning the style Rolodex in her brain. “Meryl Streep collecting her Oscar in Lanvin, Michael Fassbender in an eco Armani tux, Javier Bardem in Gucci at the Skyfall premier...”
More recently, Firth has become involved in the production of pieces, too. “I began working deep in the supply chain,” she says, “peeling back all the layers of the fashion industry; working with the ranchers who produce the leather, the textile mills working on eco silks and fibers made from old plastic bottles.” Last year, she
released a collection of handbags made from the world’s first certified deforestation-free leather with fashion powerhouse Gucci.
Firth’s latest efforts come in the form of an exclusive capsule collection: Green Carpet Challenge for NET-A-PORTER. For every piece sold, NET-A-PORTER will donate a percentage to (RED), which aims to eradicate the transition of HIV from mother to child. At her invitation, five designers have created pieces that conform to the GCC’s sustainability criteria, which cover social justice implications and environmental impact throughout production. Their names are testament to her pulling power: Christopher Bailey, Victoria Beckham, Erdem, Christopher Kane and Roland Mouret.
“If somebody had told me we’d have a collection online with these designers, well... it is amazing,” she says, sotto voce. As she shows me sketches of the collection – an old-school Hollywood-inspired gown by Roland Mouret, an Erdem