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  • It is one of fashion’s most glorious dynasties and the label that launched the ‘It’ bag. KAY BARRON talks to Fendi’s creative director of accessories about life as part of a legacy

    The most photographed characters at the recent SS14 fashion weeks weren't Russian bloggers or Anna Dello Russo, but a posse of "little monsters" by Fendi. On furry pom-pom keyrings, wide-eyed and wild haired, they swung from the bags of fashion editors, adding wit to the season's ladylike silhouettes.

    Fendi, the 88-year-old luxury fashion house, steeped in a rich heritage of investment fabrics, is perhaps not the first brand you would think to turn to for a touch of playfulness, but Fendi is full of surprises. "We are nearly 90, we are very traditional, but we have a great sense of humor," says Silvia Venturini Fendi, its creative director


    NAME: Silvia Venturini Fendi

    PROFESSION: Fendi Creative Director of Accessories, Menswear & Childrenswear

    MY STYLE: Clerical chic – I
    like to dress in a linear and simple way

    MY FAIL-SAFE PIECES: I love white shirts

    The Edit

    Photograph: Danilo Scarpati

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