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  • Spotlight OnL TOD's
    in the design studio at Tod’s, the
    classic brand has a new feminine
    perspective... By JANE McFARLAND

    Just one season into Alessandra Facchinetti’s tenure at Tod’s, the lines are already blurring between classic and contemporary, starting with the iconic Italian brand’s signature leather loafers. “For my first collection, I wanted to tell the complete world of the Tod’s woman. I tried to think of how she moves, how she lives,” says the new creative director. “I decided to create the line from the feet up, starting with shoes.”

    And what better place to start? After all, Tod’s began life as a small shoe factory at the start of the 20th century. Although it wasn’t until the ’70s that the founder’s son, Diego Della Valle, created the

    Gommino driving shoe with 133 rubber pebbles on the sole – a design trademark that has proved enduringly popular.

    “I love the loafer,” says Facchinetti, “it gives you such great style.” So how does one go about reinventing a classic? “I gave it a feminine twist with a rounder silhouette, reworking it into a ballerina with exaggerated fringing,” she says. “Simply by refining the shape, it instantly became more feminine.”

    Femininity is a Facchinetti hallmark. After six years as Design Director at Gucci, she moved to

    Facchinetti (above) is bringing a fresh direction to the 100-year brand


    Photographs: Taylor Jewell

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