“I wanted to do a SEASONLESS collection. I don’t know any WOMAN who wants to buy a coat in July”
because it gave me time to really think," she says. "That’s when it hit me: I wanted to do a seasonless collection." Rather than showing at fashion week, the line operates on a "buy now, wear now" basis, adding new items each month. "I don’t know any woman who wants to buy a coat in July," she observes. "I took a poll of 50 women I respect and asked them if they would rather buy a coat in October. The answer was a resounding, ‘Yes, please!’"
Mellon lights up when talking about her collection; it’s clear that fashion and business are her twin passions. They’re also in her blood: her mother, Ann Yeardye, was a Chanel model, and her father, Tom Yeardye, co-founded the Vidal Sassoon chain of salons. Mellon started out selling T-shirts in