THE LOOK: Hitchcock heroines – classic blond, brunette and redhead shades in rich tones with a glossy finish.
HOW TO: “Think of the natural color you had as a child, but more intense,” says Nicola Clarke, color director at John Frieda. “Ask for super-fine highlights and take your base tone darker so there is less of a contrast between shades. Finish with a gloss on top.”
THE LOOK: Big hair is back, from volumized messy braids to all-out Mad Men ’50s glamor.
HOW TO: Backstage at Dsquared2 (below), Pantene’s global ambassador, Sam McKnight, created a bombshell effect by blow-drying hair with a round brush, tonging in sections with large barrel tongs, then clipping into place and allowing it to set. To add height to this look, tease roots gently at the crown and brush back into place with a soft-bristle brush.
TOP TIP“If you’re making a dramatic color change, take your wardrobe into account,” says colorist Nicola Clarke. “You might find your existing clothes don’t suit your new color.”
TOP TIPFor extra bounce and fullness, apply a volumizing mousse to damp hair before blow-drying into shape. This look is all about creating height and structure.
IN THE KIT
IN THE KITcredits
Photograph: Jason Lloyd-Evans