Down effect. If you want to make an impact at night, this, for now, is the coolest way to do it. For high-end inspiration, research Alexa Chung, Olivia Palermo, Carine Roitfeld and Emmanuelle Alt. Go easy on the messy ponytails and day-old makeup effect, though; you do not, under any circumstances, want to look like you are copping out. Asides from conveying the message that you haven’t actually got anything else to wear, it is just plain rude to look as though you haven’t bothered at all. There is a fine line between effortless and grubby – don’t cross it.
Challenge accepted? Let us begin. Well-cut jeans are the key here, and plenty of them, too. My new style crush, Georgia Byng, the children’s authoress, counsels that if you are going to go down the black jeans route, they must be very black and very new (her husband, half-jokingly, tells how their floor at home is littered with spotless pairs of J Brands, worn just once). If it is the cool factor you want to play