Who: The Olsen twins' NY-based brand, named after London's celebrated Savile Row.
Why now: Like the designers themselves, this label effortlessly nails the casual-luxe trend.
The look: Elevated staples in a mostly monochrome palette.
We say: These simple, streamlined pieces, with It-girl credibility, are modern closet classics.
Clean lines and expert tailoring define The Row's casual aesthetic
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