THE OPULENT FLORAL:
Struck by the intoxicating floral hair arrangements at his cousin’s wedding in Jaipur, Byredo founder Ben Gorham used amber, jasmine and rose as his starting point for the aptly titled Flowerhead. The twist? Fresh lingonberries (a native Swedish fruit) and angelica seeds give it a modern strength.
THE NEW CLASSIC FLORAL:
Chanel Nº5 Eau Première
Nº5 has always been known for its powerful, full-bodied bouquet, but for the new Eau Première, the vanilla and ylang-ylang notes have been enhanced to make the jasmine and rose heart pop. The combination makes for a surprisingly soft but no less impactful scent.
THE VIVACIOUS FLORAL:
Elie Saab L’Eau Couture
This scent is as bold as the exquisite statement gowns Saab creates: think lively white florals mixed with fresh orange blossom and rich vanilla.
THE SHARP FLORAL:
Tory Burch Eau de Parfum
Designer Tory Burch’s debut scent merges the crisp (bergamot and neroli) with the aromatic (her father’s favorite vetiver, sandalwood and tuberose), creating a fragrance that wavers enticingly between masculine and feminine.
THE ZESTY FLORAL:
Tom Ford Neroli Portofino
While bitter yet brilliantly refreshing bergamot takes center stage in this timeless cologne, lavender, orange flower and rosemary give this energetic cocktail an appealing warmth.
THE UPLIFTING FLORAL:
Arquiste Flor y Canto Eau de Parfum
Inspired by an Aztec flower festival in the 1400s, intense tuberose, magnolia and sweetly scented frangipani gives this floral fragrance a heady finish.
THE SEDUCTIVE FLORAL:
Christian Dior Cuir Cannage
It was the leather interior of a Dior bag that inspired François Demachy to pair robust leather notes with rose and jasmine, producing a sensual scent that comes alive on hot summer skin.
NEW AROMATICS Tom Ford’s Neroli Portofino melds bergamot with orange and lavendercredits
Art direction: Gemma Stark