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    Few brands capture the stylish spirit of the Big Apple quite like American powerhouse Reed Krakoff

    You’ve landed in the city that never sleeps, the very heart of fashion. Your first stop-off in New York City? Reed Krakoff’s new store, located in Lower Manhattan’s buzzing Soho. Reed’s latest brainchild aims to immerse shoppers in a carefully curated world and at the hands of the revered fashion designer, acclaimed photographer and art collector, it promises to be a 360º, all-American experience.

    Among rotating handpicked elements of design, art and architecture, delve into the brand’s elegant clothing and handbag collection, including the sought-after RK40. This season’s

    must-own handbag is multitasking and sleek, aiming to accommodate the busy lives of modern women – from the school run and the office to red-carpet events – in effortless, luxurious style. Available in three new colors and sizes for spring, there’s a practical, chic option for every woman – leaving you to enjoy the city’s bright lights.

    essential picks

    Complement the camel-hued RK40 in head-to-toe neutrals

    The chic RK40 pays HOMAGE to the signature GLOSSY style of UPTOWN New York

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