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  • My style rules by Victoria Beckham
    As she launches the Victoria, Victoria Beckham FW14 collection, the designer shares her personal fashion mantras

    1 DON’T BE AFRAID OF WEARING FLATS... Living in London, running after the children and running around the studio would be impossible to do in heels, and I feel chicer in a flat. I used to think I’d look short but the right flats can actually lengthen you. Girls in little summer dresses with Nike trainers look so modern.

    2 WORK WITH YOUR SHAPE… Women want to look long, lean and feminine. I pay a lot of attention to the cut, fabric and details of a dress so that even if I

    wouldn’t wear it myself, I would still fantasize about wearing it. Flattering the female form helps women look and feel confident, attractive and empowered.

    3 TAKE STYLE TIPS… I read a lot of magazines, I like to go online and I like to get style tips. [Makeup artist] Val Garland gave me a great tip recently about a line called This Works. They have an all-in-one primer /moisturizer/mask that’s brilliant: you put it on when you’re traveling and it gives you a really good base for makeup.

    4 BE HONEST WITH YOURSELF… It’s about sticking to what works for you and building your wardrobe to get a great piece of everything.

    “FLATTERING the female form helps WOMEN feel confident and POWERFUL”

    The designer is lauded for her sleek cuts and use of luxe fabrics


    As told to Celia Ellenberg. Photograph: Trunk Archive

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