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  • The hot label: TOtÊme
    There’s a new brand on the block and it’s one you need to know about. JANE McFARLAND gives the lowdown on Totême and its ultra-chic designer, ELIN KLING

    The first thing you notice about Elin Kling is the perfect shade of her blond hair. The second is the perfect tailoring of her masculine-inspired blazer. “I have always been passionate about blazers. With a good fit, they rarely go out of style,” says the 31-year-old Swede, whose sartorial choices are scrutinized every day by thousands of online fans via her fashion website, The Wall. “A blazer often shows up in my ‘everyday’ outfit.”

    Slim-fit pants, black pumps and artfully disheveled tees in classic shades are also crucial elements of Kling’s clean, high/lo look, which has garnered high-fashion fans such as Rosie Huntington-Whiteley

    (Above) Kling with her co-designer, art director Karl Lindman



    Totême’s USP: “Chic, timeless pieces with an updated silhouette for the modern woman.”

    Your favorite pieces? “The Belize dress is for all occasions. I also love our Toulon silk pants and Rhones Crew Neck – a cashmere sweater made for the summer season.”

    Who is the Totême woman? “She’s someone who is not a slave to the trends. It’s all about her attitude and how she wears it.”

    Where did your design inspiration come from? “Influences and shapes are taken from luxury sportswear, European vacation resorts and the ’70s.”


    Photographs: Vanessa Jackman, Candice Lake

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