"With OUAI, I wanted to create a "breath of fresh hair" — a line for real life, for real women," says founder Jen Atkin. This gentle, detoxifying 'Clean Shampoo' "hits refresh" on overworked tresses. It is infused with the brand's 'Smart Technology Complex™' to leave every strand feeling soft and also protects color from fading.
- Suitable for color-treated hair
- Free from parabens and sulfates