As a go-to celebrity hairstylist, Wendy Iles searched tirelessly for high-grade treatments to help quickly repair her clients’ damaged strands before red carpets or runways. This quest led her to create Iles Formula’s breakthrough three-step system that works to repair all hair types - the shampoo and conditioner nourish locks back to health, while the finishing serum seals in moisture for smooth, silky hair.