Virtue

Virtue is revolutionizing haircare with its patented Human Keratin Technology - a first-of-its-kind protein extract that has incredible reparative properties. Made without harmful parabens or sulfates, the brand’s products work strand by strand to smooth and strengthen damaged locks.

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VIRTUE
Correct The Polish Un-Frizz Cream, 120ml
$62
VIRTUE
Full Shampoo, 500ml
$127
VIRTUE
Curl Discovery Kit
$56
SOLD OUT
VIRTUE
Smooth Conditioner, 500ml
$153
VIRTUE
Restorative Treatment Mask, 150ml
$106
VIRTUE
Curl Leave-In Butter, 150ml
$62
VIRTUE
Curl-Defining Gel, 200ml
$53
VIRTUE
+ NET SUSTAIN Flourish Manta Healthy Hair Brush
$52
VIRTUE
Restorative Treatment Mask, 50ml
$40
VIRTUE
ColorKick Debrassing Shampoo, 240ml
$62
VIRTUE
The Perfect Ending Split End Serum, 50ml
$62
VIRTUE
Smooth Shampoo, 500ml
$127
VIRTUE
+ NET SUSTAIN Flourish Density Booster, 120ml
$78
VIRTUE
Recovery Shampoo, 500ml
$112
VIRTUE
+ NET SUSTAIN Hair Rejuvenation Treatment - Travel Size, 1 month
$89
VIRTUE
+ NET SUSTAIN Flourish Conditioner, 240ml
$71
VIRTUE
+ NET SUSTAIN Flourish Shampoo, 240ml
$68
VIRTUE
Smooth Conditioner, 200ml
$62
VIRTUE
Curl Conditioner, 200ml
$153
VIRTUE
Full Shampoo, 240ml
$59
VIRTUE
Curl Shampoo, 240ml
$127
VIRTUE
Full Conditioner, 500ml
$153
VIRTUE
+ NET SUSTAIN Flourish Density Booster, 60ml
$42
VIRTUE
The One For All 6-in-1 Styler, 60ml
$29
VIRTUE
Healing Oil, 50ml
$68
BACK IN STOCK
VIRTUE
Recovery Conditioner, 500ml
$109
LOW STOCK
VIRTUE
The Healthy Hair Collection
$97
LOW STOCK
VIRTUE
Curl-Defining Whip, 156g
$57
VIRTUE
Correct Un-Frizz Cream, 60ml
$33
VIRTUE
Full Conditioner, 200ml
$62
VIRTUE
Recovery Conditioner, 200ml
$62
VIRTUE
Recovery Shampoo, 240ml
$60
VIRTUE
Recovery Discovery Kit
$59
LOW STOCK
VIRTUE
Smooth Shampoo, 240ml
$59
VIRTUE
Full Discovery Kit
$59
VIRTUE
Refresh Purifying Leave-In Conditioner, 150ml
$55
LOW STOCK
VIRTUE
Healthy Hair 2 Go: Recovery Set
$41
LOW STOCK
VIRTUE
Healthy Hair 2 Go: Full Set
$41
LIMITED EDITION
VIRTUE
Full Shampoo, 60ml
$23
VIRTUE
Curl Conditioner, 60ml
$26
VIRTUE
Curl Shampoo, 60ml
$25
VIRTUE
Smooth Conditioner, 60ml
$27
VIRTUE
Full Conditioner, 60ml
$26
VIRTUE
Recovery Shampoo, 60ml
$25
LOW STOCK
VIRTUE
Recovery Conditioner, 60ml
$25
VIRTUE
Smooth Shampoo, 60ml
$24
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