Incredible Women

Celebrating 25 Years Of Incredible Women

Championing Incredible Women who are changing the world for the better has been a key pillar of NET-A-PORTER since the beginning. As we mark our 25th anniversary, we look back at some of the many trailblazers we have featured. From actors and entrepreneurs to authors and activists, models and sportspeople to journalists and musicians – revisit the inspiring words they shared with us below

Zoë Kravitz

Serena Williams, former tennis player and entrepreneur, 2017

“What others marked as flaws or disadvantages about myself – my race, my gender – I embraced as fuel for my success. I never let anything or anyone define me or my potential.”

Gloria Steinem, activist, 2024

“Power hopefully means the ability to govern our own lives and does not mean power over other people – which is, I think, where the problem begins.”

Zoë Kravitz, actor, 2017

“It’s good to see women behaving [badly onscreen]. We don’t just sit at home doing our makeup and waiting for the boys to come home – we go hard ourselves sometimes.”

Lady Gaga, singer-songwriter, 2014

“This is the message that I want to leave on the Earth. None of it is worth it if we’re not spreading compassion. If one person is sick, we’re all sick. We shouldn’t just be isolated and just concerned for ourselves. I am you. You are me. We are one another.”

Ashley Graham, model and entrepreneur, 2021

“What people want to do is they want to give you a name and they want to categorize you, put you in a box, because it makes everybody feel safe. And I’m not here to make you feel better about my hip size, or my belly size. What I am here to do is to make other people feel confident with who they are.”

Viola Davis, actor and producer, 2018

“I always felt in playing sexuality you have to look a certain way, to be a certain size, to walk a certain way. Until I realized that what makes people lean in is when they see themselves… I am mirroring women. I always say it is not my job to be sexy, it’s my job to be sexual. That’s the difference.”

In order of appearance: Lady Gaga; Viola Davis; Ashley Graham
Iman

Iman, model and entrepreneur, 2023

“There is a power in speaking up… Talk is cheap, but who shows up? Who’s going to stand up and say, ‘I’m gonna be right with you when you’re protesting?’ And it doesn’t have to be when you are visible. Even if you aren’t necessarily in a position of power, you have a say about things.”

Munroe Bergdorf, model, writer and activist, 2023

“What gives me hope that real, meaningful progress is possible is that we’ve seen all this happen before. We’ve seen how far we’ve come from the sparks of diversity, inclusion and representation, so that far more of us can feel visible, heard and empowered in our identities.”

Meryl Streep, actor, 2018

“What’s the difference between bravery and bravado? Bravery is terrifying and actual; bravado is a parade.”

Gisele Bündchen, model, 2019

“When I was going through my panic attacks, I didn’t even feel like I could share with anyone… I thought maybe I don’t have the right, everybody is going through so many difficult things in the world, and I don’t have the right to feel this way. So I’d suppress it, and the more I suppressed it, the bigger it became.”

Alek Wek, model, 2019

“I’m very sure of myself. I come from a family where we celebrated each other as women. But in fashion [in the ’90s], it was very foreign for [the industry] to see something out of the ordinary. For me, it was important that it wasn’t just about me and representing women of color, but saying that we need diversity. Fashion draws its inspiration from around the world, from all different cultures, so this is a collective.”

Emma Grede, entrepreneur, 2025

“Imposter syndrome is something that I hear so many women talk about. In London, I would go into rooms [and] I wouldn’t necessarily see anyone that looked like me, and I definitely didn’t hear anyone who spoke like me. And I always actually thought about my differences as an advantage.”

In order of appearance: Gisele Bündchen; Alek Wek
In order of appearance: Sandra Oh; Rosie Huntington-Whiteley

Sandra Oh, actor, 2019

“There are things that, say, North American culture does not understand about Asian culture and doesn’t necessarily respect. When I won the Golden Globe [for Best Actress in a TV series], my parents were there, and I bowed. I don’t think people who are not from our culture understand the depth of respect and strength in bowing to your elders. It’s not a supplicating gesture, it’s a gesture of raising, not only yourself but also the person you are bowing to. That’s what I know not only the Asian diaspora but many people of color understand. And that’s who I am talking to.”

Charli XCX, singer-songwriter, 2021

“Even from when I just signed [aged 16], there were certain specific roles that women could play in pop music, and there weren’t many of them. I feel like, now, some of the biggest artists in the world are so far outside of that mold… Like there are no rules on how to be a female pop star… There are many, many different voices being represented within mainstream pop music now.”

Rosie Huntington-Whiteley, model and entrepreneur, 2021

“For a period after I had my son, there was a real shift in identity and a sort of mourning of the loss of who you were… But once I stepped into the role, embraced it, everything sort of relaxed a little bit. I did start to feel this new sense of life.”

Simone Biles, gymnast, 2024

“I’ve been in the public eye since I was 15 years old, which is a lot on your body and your mind. Taking time away from competing wasn’t as intentional as my return has been; I really wanted to be more active in my family life, to see my friends more and be more present. It wasn’t to hide from [the Tokyo Olympics in 2021] – it was more that I valued this as time we don’t get back. I’m more patient now, accepting that everything doesn’t have to happen on your time. I’ve learnt that it’s OK to not be where you think you’re supposed to be at that exact moment in your life.”

Adwoa Aboah, model, actor and activist, 2023

“I think I have about 10 million layers of skin, because of having to do a lot of self-work very early in my twenties. Don’t get me wrong; there were a few [acting] parts this year that I got close to that I really wanted. But I tend to sit in it quickly, feel the feelings and get on with it. I feel like I’m quite good at turning it on its head and seeing it as a positive in some way.”

Nicole Kidman, actor and producer, 2017

“Each of us, in ways big or small, will come across challenges, often arising out of the fact that we are women in a still unequal world. In those moments, I like to think of those who had my back, who lifted me up and encouraged me to believe in myself.”

In order of appearance: Simone Biles; Adwoa Aboah; Nicole Kidman
Rina Sawayama

Rina Sawayama, singer-songwriter, 2022

“To me, it’s a question of, ‘How do I want to represent myself and my community?’ It’s making sure that I’m honoring those stories and actually telling them in a really smart way.”

Elif Shafak, author, 2024

“To acquire genuine knowledge, we need to slow down. We need books, considered journalism, in-depth analyses and calm conversations. We have to be good listeners.”

Eva Chen, businesswoman and author, 2024

“It makes me have a lot of faith in humanity when you go into a classroom of first- or second-graders – the questions they ask and seeing just how bright and optimistic they are… gives me a lot of hope.”

Margot Robbie, actor and producer, 2018

“I say fake it till you make it, because everyone’s pretending they know what they are doing and almost everyone doesn’t.”

Emma Watson, actor and activist, 2018

“The women I really admire are the ones you feel you’re getting something truthful from. It sounds like a ridiculous thing to say, but I’m very interested in truth, in finding ways to be messy and unsure and flawed and incredible and great and my fullest self, all wrapped into one.”

In order of appearance: Margot Robbie; Emma Watson
Zinnia Kumar

Zinnia Kumar, model and ecologist, 2021

“Something I remember quite vividly, which I [apply to] fashion, is that one small action may have a huge impact thousands of miles away. A single choice that we make can have an impact elsewhere – and that’s what I try to bring into my work.”

Sinéad Burke, activist and founder, 2023

“Even today, so much of what is familiar to us is rooted in ableism or systemic biases. There’s a lot to learn, unlearn and relearn.”