Huda Beauty's 'Power Bullet Matte Lipstick' has been in development for over two years, and in that time Huda and her team narrowed the shades down from 100 to an essential edit of warm and cool tones that flatter everyone. "We individually crafted the formula of each to ensure they all deliver the same incredible payoff, finish, and texture," she says. Part of the brand's '90s-inspired 'The Throwbacks' collection, that 'Board Meeting' is "the perfect '90s shade of brown".