The Fashion Memo
The cult buy: A shopping bag
Minimalists and maximalists alike will love this season’s must-have accessory. Characterized by clean lines and neat top handles, the shopping bag is the perfect fusion of pretty and practical. Championed by established and emerging designers alike, with every label from Medea and Boyy to Jacquemus and Bottega Veneta debuting decidedly understated totes, it’s the type of effortless piece that promises to work with and elevate everything in your existing closet. Between the shopper’s wear-with-anything properties and the fact that it’s capacious enough to carry all your essentials, you’ll wonder what you ever did without one…