The Insta Follow: Marie Hindkaer
The Copenhagen-based entrepreneur personifies Scandi cool with her artful layering and print-centric wardrobe. Here’s how to get her look
What are your style rules?
“Keep accessories to a minimum; select a few standout pieces to enhance your outfit. Effortlessness is key – that goes for makeup, too. And invest in outerwear and bags; a beautiful coat or bag will make your outfit look more pulled together.”
Who are your favorite designers?
“I love Ganni’s playful, uncomplicated designs. I turn to Balenciaga for the cool and clever mix of streetwear and couture, and to Chloé for that feminine and free-spirited feeling.”
What do you collect?
“Print dresses. Most of them are from Ganni.”
Do you have any beauty essentials?
“I’m obsessed with Vintner’s Daughter Active Botanical Serum; I love dry shampoo to freshen up my bangs. A facial mist, tinted moisturizer and a concealer are my quick fix – my current favorite is NARS Soft Matte Concealer.”
What do you wear when you want to feel incredible?
“My favorite high-waisted jeans and a kitten heel.”
What’s your style secret weapon?
“A standout coat. My most treasured piece is a shearling one by Acne Studios and right now I’m saving for the Foxy coat by Saks Potts.”
What’s in your handbag?
“A cuticle oil, hand cream, a pocket hairbrush, a travel-sized hairspray and a phone charger.”
What’s on your wish list?
“I’ll be adding lots of checks, ruffles and pastels to my wardrobe this season. On my shoe list, I’ve got Ganni’s white cowboy boots and Balenciaga’s Knife slingbacks in pink.”
Follow Marie on Instagram here.
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