The Fashion Memo

The Ultimate Sneaker Guide

The sneaker has undergone a sartorial evolution in recent years, cementing its place not just in streetwear, but on the runway and in the modern woman’s everyday wardrobe. From statement silhouettes to minimalist icons, discover the key sneaker trends of the season and how to style them

Words Colleen RossFashion editor Connie Daw
Fashion
Retro sneakers lend every look a cool, effortless edge

Retro sneakers

For modern interpretations of retro classics, you can’t beat Autry’s ‘Reelwind’ sneakers in shell and brushed suede with cream leather trims. The low-top design takes inspiration from the ’80s and will add serious cool points to any outfit. Meanwhile, Adidas Originals’ three-stripes ‘Tokyo’ sneakers have a fantastically nostalgic vibe. Wear them with relaxed jeans and a cropped jacket. Elsewhere, Dries Van Noten’s style is crafted from tan suede and modeled after vintage running shoes from the ’70s.

Hype sneakers

If you prefer truly statement sneakers, look to brands such as Stella McCartney and Bottega Veneta for kicks with a twist. Bottega Veneta’s futuristic ‘Orbit’ sneakers are made from metallic rubber, mesh and fishnet and have gripped rubber soles that nod to the label’s iconic intrecciato weave. Alternatively, high-tops are more your style, you’ll love Stella McCartney’s racing-inspired ‘Rasant 2.0’ sneakers from its collaboration with Adidas Originals. Keep the rest of your outfit neutral to let them pop.

Pair standout sneakers with shorts for maximum impact
Strike the perfect high-low balance with tailored staples and technical sneakers

Technical sneakers

Sneakers have become more experimental in shape and color, with platform styles now the easiest and most comfortable way to (quite literally) elevate your look. Golden Goose’s ‘Lightstar’ sneakers, for example, are inspired by styles from the 2000s and have a space-age feel. Elsewhere, Salomon’s ‘XT-6’ runners are the latest style by the brand to have transitioned seamlessly from track to street – they look cool styled with everything from cargo pants to mini skirts. For off-duty style at its slickest, consider New Balance’s ‘1906R’ sneakers in cool metallics – style them with slouchy jeans and an oversized blazer.

A classic white court sneaker is your ultimate everyday-wardrobe ally

Court sneakers

The beauty of understated court sneakers is that they are infinitely versatile and perennially chic. Pared-back designs in supple white leather or suede – from brands such as Valentino Garavani, Toteme and Gabriela Hearst – make a sports-luxe aesthetic easily achievable every day thanks to their sleek, clean-lined shape and subtle branding. The latter’s ‘Ohio’ sneakers were first seen on the SS25 runway and detailed with rainbow topstitching. Wear your box-fresh sneakers to the office with oversized tailoring, or with denim at the weekend.

Performance sneakers

Whether you’re a seasoned marathon-runner or avid gym-goer, sneakers that offer maximum support – and therefore optimize performance – are a must. Made from flexible, pastel-yellow recycled mesh, Loewe’s ‘Cloudventure 2.0’ sneakers, from its latest collaboration with On, boast Cloudtec® cushioning for enhanced comfort and Missiongrip™ marble-effect rubber outsoles that provide optimum support on all terrains. Elsewhere, Nike’s ‘Pegasus Plus’ sneakers harness the brand’s responsive ‘ZoomX’ cushioning and have cool mint accents. Team them with a tonal workout kit from Lululemon or Adidas by Stella McCartney and put them through their paces.

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