Feel Fearlessly Feminine With Agent Provocateur
Outer confidence comes via intimates this season, as the iconic British brand offers exquisite bras, briefs and belts that are both bold and beautiful
Few items in our sartorial repertoire have the power to establish the day’s intentions quite like underwear. This most personal garment, which sits softly next to our skin, is the first item we step or slip into before we get dressed — our closest and most intimate shield against the outer world and our outer layers. The perfect underwear set is one that makes us feel sophisticated and yet is supremely comfortable; that feeling is empowering, and can make us feel like we can tackle any challenges that each passing hour might bring.
That’s why, for AW22, Agent Provocateur is celebrating the strength and sensuality that the ultimate set can afford us. Inspired by the kinetic beauty of the female form, for the forthcoming party season, the iconic British brand (established in 1994) envisioned its wearer feeling unapologetically powerful. And whether that’s on the dance floor or in the boudoir, or just a quiet dinner party with friends, the brand always strives to create a sense of adventure and an aura of confidence that emanates from within.
Since its inception almost three decades ago, Agent Provocateur has become renowned for its impeccable craftsmanship, whimsical designs and attention to fit and feel – and this latest collection is no exception. Fearless, fun and undeniably feminine, this season’s three-piece sets, comprising bras, briefs and suspender belts, are made using superfine silk and whisper-thin tulles that are sumptuous yet supportive.
Delicate silhouettes serve to enhance the female figure, from the gently scalloped edging that feels both modern and romantic to balconette shapes in elegant navy hues that are a seductive alternative to the everyday, under-sweater bra. Meanwhile, ribbon-tied separates will add something extra-special to any intimate soirée. Pretty but playful, they’ll turn the bedroom into a boudoir, or simply add a touch of glamour to a pampering sofa-and-sweatpant night in. In a shade of vivacious red, dressing for yourself has never felt so wonderfully indulgent.
“I want women to rediscover their naughty, playful side – and to create inner adventures
”Sarah Shotton, creative director, Agent ProvocateurCreative Director
Designed with motion in mind, these intricate and diaphanous pieces will feel as graceful as gossamer wherever your day or night will take you. And, channeling the flexibility of dancers – from ballet to pole and disco – Agent Provocateur’s intimate lingerie sets are as uninhibited as they are functional, thanks to underwiring that offers full support yet feels totally unrestricted.
“We wanted to showcase the physical power of everyone’s inner provocateur, and how dance and movement can bring out our most confident selves,” says creative director Sarah Shotton, who imagined an army of fearless women soaring, spinning and strutting their stuff to music – her underwear only enhancing that feeling of spirited freedom and a joy of sisterhood and shared memories. “I want women to rediscover their naughty, playful side – and to create inner adventures”, she adds.
Whatever’s in your diary, nothing delights more than feeling good about yourself and your body – which is why a beautiful lingerie set truly enhances every woman’s morning routine, allowing her to enjoy a special moment while getting dressed. Outer confidence starts from within, so indulge yourself with intimates this festive season, or gift wrap them for a loved one. After all, exquisite underwear as a fabulous form of self-care is a present that never goes out of style.