The Enduring Appeal of Veronica de Piante
The designer is building a legacy based on impeccable tailoring, refined craftsmanship and timeless style. By EANNA MORRISON BARRS
When Veronica de Piante launched her eponymous label in 2022, she had a clear vision: to create timeless pieces that transcend trends and are made to last, so they can be passed down through generations. Just a few years later, her label was named one of NET-A-PORTER’s ‘New Brands to Know’, recognized for its modern tailoring, leather craftsmanship and refined knitwear.
Worn by style icons such as Christy Turlington and Issa Rae, Veronica de Piante’s designs embody effortless sophistication and elegant simplicity. These are the kind of investment pieces that you’ll reach for year after year – whether for work, the weekend, or an evening out. But for de Piante, luxury isn’t just about aesthetics – it’s deeply personal. Her design process reflects her rich life experiences and multicultural upbringing. Born in Milan to an Argentine mother and Italian father, she relocated to Bahrain before moving to cities such as New York and London. Her collections are inspired by the people and places that have shaped her journey.
“This season, the brand unveils a high-summer capsule that continues its focus on elevated essentials and luxurious materials. The collection introduces more delicate, airy silhouettes alongside the brand’s signature structured suiting
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In an industry defined by constant change, Veronica de Piante delivers style that endures. Her pieces are designed with longevity in mind – made from the finest materials in small, multigenerational-run factories and mills in Italy. Take, for example, the ‘Celine’ trench coat – impeccably crafted from nappa leather. It’s a wardrobe staple that seamlessly transitions from day to night, whether paired with a white T-shirt and denim for a casual weekend look that nods to the ’90s or draped over the equally versatile ‘Helene’ dress for a more sophisticated affair. Each piece is carefully considered to complement a variety of occasions, aligning with the evolving needs of a modern woman’s wardrobe.
This season, the brand unveils a high-summer capsule that continues its focus on elevated essentials and luxurious materials. The collection introduces more delicate, airy silhouettes alongside the brand’s signature structured suiting. Striking a perfect balance between ease and elegance is the ‘Martina’ lace camisole and the ‘Zeta’ silk crepe dress, both of which reimagine refinement for warmer weather. Think: a well-curated take on easy summer staples for the woman who prefers neutrals and modern minimalism. Some of the designs incorporate hand-embroidered details crafted by SEP, a social enterprise based in Jordan that works with embroidery artists who are refugees, reinforcing Veronica de Piante’s commitment to ethical, artisanal craftsmanship.
With her meticulous approach to craftsmanship, unparalleled commitment to quality and dedication to enduring style, Veronica de Piante is not only creating clothing designed to stand the test of time – she’s building a legacy.