Style and Substance
Imbibe the old-world romance of travel with Le Méridien’s latest collaboration with French beauty brand La Bouche Rouge
Great hotels impress in seconds but seduce slowly. Le Méridien is no different. Since 1960, when the group opened its flagship hotel in Paris, it understood that a good dose of tradition and history mixed with fantasy is vital. Now, with more than 100 hotels and resorts in nearly 40 countries and territories, spanning from Mauritius to Monaco and from Santa Monica to Seoul, Le Méridien’s mid-century-designed spaces – coupled with a fabulously experimental program menu – put a playful twist on exploring the world in style, while paying homage to the distinctly European spirit of savoring the good life.
Today, Le Méridien continues to celebrate the timeless allure of travel, inviting guests to embrace the romance of adventure. Part of its (avec amour) by Le Méridien program, it has collaborated with Parisian makeup maison La Bouche Rouge to create two fresh takes on the classic red lipstick: LM (avec amour) by La Bouche Rouge is a signature red that pays homage to the timeless French hue of the mid-century, which also influenced Le Méridien’s color palette; while Le DORÉ by La Bouche Rouge is a brighter orange-based tone that was crafted in collaboration with French style icon Garance Doré – a shade both bright and happy for daytime and playfully seductive for evenings. The lip colors are available to guests who book into certain suites and can be ordered in-room from a custom menu: dial 0 for the concierge and their rouge will arrive.
Whether business takes you from an overnight flight to a board meeting, or an aperitif leads you to a new destination at night, Le Méridien’s decadent (avec amour) program aims to inspire travelers to savor these moments in style. With their glamorous European spirit, Atelier Doré and La Bouche Rouge remind us that the signature French lip is a state of mind. Starting this spring and available through September 2019, the (avec amour) global curated program also comprises luxuries such as effervescent Kir Royale aperitifs and decadent dark chocolates. In addition, the brand’s signature Le Méridien Hubs, which transform from a bright coffee house by day to a sophisticated cocktail bar by night, will feature a curated soundtrack by French Bossa Nova collective Nouvelle Vague that puts a light-hearted, modern twist on classic love anthems.
“Now, in some of Le Méridien’s most exciting destinations, you can choose hotels that embody playful sophistication and experiences that offer more than meets the eye
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In an era when a myriad of options can feel confusing rather than liberating, Le Méridien’s longstanding expertise offers a curated selection of choices in tailor-made travel: from honeymoon hideaways to fashionable hotspots to tranquil retreats. Celebrate the urban seduction of the world’s perennially popular cities, all the way from Barcelona to Bangkok – two beloved outposts that know how to have a good time in their own inimitable way. Perhaps it is something to do with location, but these buzzing metropolises pulsate with an energy like nowhere else.
Travel inspires you to see the world a little differently, with an elevated sense of wonder, cultural connection, imagination and taste. Now, in some of Le Méridien’s most exciting destinations, you can choose hotels that embody playful sophistication and experiences that offer more than meets the eye. Prepare to be seduced.