Pure And Simple: Allude’s Investment Knits
A pared-back palette and considered cuts make these super-soft cashmere pieces modern classics
Ask any woman with unflinchingly good taste what the most valued players are in her closet and one piece will crop up again and again: the perfect cashmere sweater.
But, like other style classics – a great pair of jeans, say, or a blazer that feels as if it was tailored specifically to your body – finding the right cashmere knit is all about knowing exactly where to look.
One brand that the in-the-know gravitate towards season after season is German cashmere specialist Allude. Established in Munich in 1993 by Andrea Karg, the founder says she was drawn to “the luxurious softness of the fabric. [It] captivated my senses. Ignited a devotion; an unyielding dedication to craftsmanship”. Affectionally referred to as the ‘queen of cashmere’ (yes, she really knows her stuff), Karg has grown Allude into a label synonymous with low-key luxury, intelligent, contemporary design and the finest cashmere.
The Allude mindset translates seamlessly into a collection of elevated staples that are apparently unassuming but invite a closer look – equal parts effortless and impactful. Note, for instance, this season’s navy-and-biscuit-striped cardigan, cropped to sit just so on the hips and amplified by nautical-style gold buttons. Or see the slim navy turtleneck with three-quarter-length sleeves that is cut to skim the body.
“Karg has grown Allude into a label synonymous with low-key luxury, intelligent, contemporary design and the finest cashmere
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And Allude’s cashmere credentials aren’t exclusively reserved for sweaters and cardigans; this season, you’ll also find fluid wide-leg pants, the ultimate in refined relaxation. Just add the matching sweater for a masterclass in casual coordination. A turtleneck dress, meanwhile, is ribbed to enhance the silhouette of the wearer and cut with a high slit in the leg. It’s the kind of throw-on-and-go piece that would look as good with knee-high boots for weekdays as it would a denim jacket and flats on weekends.
Such thoughtful design details make every Allude piece deserving of a place in your forever closet. Part of the NET SUSTAIN edit, Allude’s meticulous approach to craftsmanship considers the lifecycle of each piece, with a focus on using longer-lasting and lower-impact materials.
That’s why Allude operates with the mantra ‘Repair before you replace’. Its commitment to this ethos was cemented by the 2015 introduction of the Allude Cashmere Clinic in Munich, offering a spectrum of treatments and professional care for all cashmere and cashmere-blend items (regardless of brand). Because, as any cashmere expert knows, when you find ‘the one’, it’s worth hanging on to. Pure and simple.
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