Beckett Fogg and Piotrek Panszczyk launched AREA in 2014 as design students at Parsons after bonding over a mutual love of '80s glamour and feminine silhouettes. Named after the pioneering New York nightclub of the same name, the label's irreverent designs and high-octane embellishments have garnered a diverse fanbase that includes Kendall Jenner and Michelle Obama.

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