“Intrigued by the creative possibilities of scent”, Byredo founder and Stockholm native Ben Gorham draws inspiration from his exotic travels to create the label’s cult perfumes. Formulated using a select number of raw ingredients, each fragrance tells a story. The woody aroma of ‘Oud Immortel’ depicts the history of the world’s oldest incense, while the fresh and floral air of ‘La Tulipe’ evokes the anticipation of spring.