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Ninety Percent

What to Wear

Under the Creative Direction of our former Buying Manager Ben Matthews, Ninety Percent is looking to change the landscape of fashion by using sustainable practices to create elevated basics. The London-based label vows to distribute 90% of its profits between those who make each collection happen and four charities - you even get a chance to decide which causes the funds are donated to.

Ninety Percent makes its products from sustainable fibers like organic cotton, recycled polyester and sustainable alternatives to conventional viscose (Tencel and EcoVera), which are all included in the NET SUSTAIN edit. Find out more about NET SUSTAIN here.

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