What to Wear
Under the Creative Direction of our former Buying Manager Ben Matthews, Ninety Percent is looking to change the landscape of fashion by using sustainable practices to create elevated basics. The London-based label vows to distribute 90% of its profits between those who make each collection happen and four charities - you even get a chance to decide which causes the funds are donated to.
Ninety Percent makes its products from sustainable fibers like organic cotton, recycled polyester and sustainable alternatives to conventional viscose (Tencel and EcoVera), which are all included in the NET SUSTAIN edit. Find out more about NET SUSTAIN here.
+ NET SUSTAIN tie-dyed organic cotton-jersey T-shirt
+ NET SUSTAIN Stephanie organic cotton-terry sweatshirt
+ NET SUSTAIN ribbed organic cotton-blend jersey top
Organic cotton-jersey track pants
International Women's Day printed organic cotton-jersey T-shirt
+ NET SUSTAIN Jenna organic cotton-jersey T-shirt
+ NET SUSTAIN Faye oversized organic cotton-jersey T-shirt
Cropped paneled organic cotton-jersey sweatshirt
Ribbed stretch-organic cotton midi dress
Cropped stretch-organic cotton-jersey pants
+ NET SUSTAIN sprayed organic cotton-terry hoodie