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  • A 50-year-old label is fashion’s new one-to-watch. The secret? Making ultra-desirable clothes that people want to live in, says Creative Director Veronica Etro. By Emma Sells

    Photographs by Stefano Galuzzi 

    Styling by Helen Broadfoot

    Veronica Etro wears
    jacket and shirt
    from the Etro SS16 collection. Everything else, Veronica’s own. Model Alicja Tubilewicz wears Etro SS16 throughout

    Why Miss Jones

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