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Adaptation

Former Creative Director of Genetic Denim, Ali Fatourechi founded Adaptation as a platform to showcase the authentic culture of Los Angeles - his hometown. The Cali-cool collections are inspired by the city’s skate scene and made in collaboration with local talent, including graffiti legend Saber and artist Matt Mccormick. Each season, the designer focuses on bringing light to a different key socioeconomic issue in the region.