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Pronounced ‘good’, this ’70s-inspired label creates understated bags in timeless, minimal shapes. Produced in South Korea, founder Ji Hye Koo has cited her customers’ thirst for newness as the inspiration for her intriguing designs. Exclusive to NET-A-PORTER, Gu_de is part of The Vanguard, our program that scouts, supports and empowers the new wave of fashion talent.

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Gu de

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Gu_de
Pitch croc-effect leather belt bag
£262
Exclusive
Gu_de
Milky croc-effect leather tote
£504
Gu_de
Duet croc-effect leather shoulder bag
£492
Exclusive
Gu_de
Water PVC and croc-effect leather tote
£229
Exclusive
Gu_de
Demi Lune croc-effect leather shoulder bag
£546
Exclusive
Gu_de
Edie croc-effect leather shoulder bag
£342
SEASONAL PICK
Gu_de
Edie croc-effect leather shoulder bag
£342
Gu_de
Edie croc-effect leather shoulder bag
£379
Gu_de
Demi Lune croc-effect leather shoulder bag
£546
Gu_de
PVC and croc-effect leather tote
£242
Gu_de
Margot croc-effect leather tote
£542
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