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Fendi

Founded by her grandparents Edoardo and Adele in 1925, Fendi is now led by Silvia Venturini Fendi – creator of the iconic ‘Baguette’ bag – and Karl Lagerfeld, who was appointed in 1965 and is playfully known as “the sixth Fendi child.” Alongside sports and ski, the brand’s ready-to-wear and shoe collections are defined by color, playful proportions and use of embellishment.