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Pronounced ‘good’, this ’70s-inspired label creates understated bags in timeless, minimal shapes. Produced in South Korea, founder Ji Hye Koo has cited her customers’ thirst for newness as the inspiration for her intriguing designs. Exclusive to NET-A-PORTER, Gu_de is part of The Vanguard, our program that scouts, supports and empowers the new wave of fashion talent.

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Gu_de
Pitch croc-effect leather belt bag
$380
Exclusive
Gu_de
Milky croc-effect leather tote
$710
Gu_de
Water PVC and croc-effect leather tote
$375
Exclusive
Gu_de
Demi Lune croc-effect leather shoulder bag
$890
Exclusive
Gu_de
Milky croc-effect leather tote
$710
Exclusive
Gu_de
Duet croc-effect leather shoulder bag
$690
Exclusive
Gu_de
Milky croc-effect leather tote
$710
Exclusive
Gu_de
Edie croc-effect leather shoulder bag
$480
Gu_de
Edie croc-effect leather shoulder bag
$480
Gu_de
Edie croc-effect leather shoulder bag
$480
Gu_de
Demi Lune croc-effect leather shoulder bag
$890
Gu_de
Demi Lune croc-effect leather shoulder bag
$890
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